Learn About Metals

We use the highest quality precious metals, which have been mined from the earth and carefully forged into premium rings, necklaces, pendants, and earrings by expert jewelry artisans.


The most popular metal for fine jewelry, gold adds a timeless, classic beauty to engagement rings and other pieces. The most pliable natural metal, gold is too soft in its pure, bright yellow form to be used in making jewelry. Pure gold is typically combined with other metals to create a harder, more durable alloy and to tint its color to create white, rose, or yellow shades. Although it will never rust, gold jewelry needs to be cleaned periodically to remove surface dirt and restore its original gleam. At Brilliance, we sell only 18K and 14K gold jewelry and engagement rings, as these are the recommended gold purities for high quality jewelry.

Yellow Gold

Natural gold and color-saturated alloys are what give yellow gold jewelry its rich shine. The alloys most commonly used, are copper with a red hue, and silver featuring a green hue. An expert mixture of copper, silver and pure gold gives this precious metal its signature warmth.

White Gold

A silvery white character is what makes white gold jewelry so appealing. In order to make the gold white, it is combined with metal alloys that are white in nature and plated with an extremely hard element called rhodium. Although strong, rhodium may wear away over time. Replating is a simple process that can be done to restore whiteness to your jewelry.

Pink or Rose Gold

The larger the ratio of copper, the darker the rose coloration will be. Referred to as 'crown gold,' the most precious rose gold has a 22 karat weight. The more common 18 karat rose gold is comprised of 25% copper and 75% gold. Copper is added in greater quantities to create this unique color from yellow gold. This gives the gold a beautiful rose or pink color.


We proudly offer a wide assortment of sterling silver jewelry pieces. Preferred by many for its budget-friendly value and versatile coloring, silver exhibits a timeless elegance and easy-care durability. Sterling silver is the standard for beautiful high-quality silver jewelry. It's over 90% pure silver, mixed with alloys to add strength and durability.

Silver Purity

Due to its high level of inherent softness, pure silver is actually too malleable to be used alone in jewelry making-it is easily dented and scratched when exposed to daily wear and tear. Instead, silver is typically mixed with other alloy metals. Copper is the most commonly chosen companion; its durable resilience lends stability and longevity to sterling silver pieces.

Silver Finish

Silver is also the brightest reflector of any metal (except for liquid mercury) and can be polished to a high sheen that even platinum can't achieve. In fact, the chemical symbol for silver, Ag, is derived from the Latin, argentum, meaning "white and shining."

Care for Silver

Wearing and enjoying your silver jewelry is the very best way to prevent tarnish build-up. Nonetheless, we recommend regular cleanings of all your silver items to prevent tarnish and keep your silver bright and beautiful.

Store your silver in a cool, dry place that is preferably airtight, to avoid oxidation. Avoid direct overexposure to artificial light or sunlight for long periods. Don't store directly on wood, which often contains acids that can affect silver's surface.

Avoid keeping silver in warm, moist environments, such as bathrooms. Instead, store jewelry in a dry, cool area.


Platinum, like gold, has a long and distinguished history. Its use began in antiquity and it has undergone a resurgence in popularity over the last 200 years. Four times stronger than gold, platinum is renowned for its hard-wearing properties, resistance to damage and wear, and its substantial heft.

The most appealing characteristic of platinum is its durability. If scratched, platinum will not lose any metal and it does not wear away over time. For that reason, all platinum rings are crafted with platinum prongs for setting loose diamonds.

Platinum is the premier choice for diamond settings. Its cool luster and strength are perfect for holding your precious stones. The luster of platinum does not cast any additional colors onto your carefully selected diamonds and its great strength holds the gem securely.

Even the strongest of the precious metals can be scratched and over time these fine scratches give platinum its patina that so many people enjoy. If you prefer, a jeweler can polish your platinum and it will look like new again, renewing its original luster.

Platinum Purity

Considered among the most pure and precious metals used in modern-day jewelry making, platinum has become synonymous with luxury and longevity. Because of its hardness and durability, pure platinum is often mixed with other metals to make it more malleable. The most common alloy metals paired with platinum are copper, palladium, rhodium, iridium, and titanium.

Platinum Pricing

While gold and other metals can be mined in many different locations, most platinum is derived from Russia and South Africa, making it a much rarer metal. Due to its rarity, density, and heft, platinum is much more expensive than the other metals used in the jewelry industry. In general, you can expect to pay approximately twice to four times as much for a platinum ring as you would for an 18-karat gold ring.

Care and Maintenance

To maintain the beauty and shine of a piece of platinum jewelry, be sure to clean it periodically. It's safe to use the same cleaning methods you would use for gold'immerse it in a mild, non-abrasive jewelry cleaner and then gently rub the surface of the metal with a soft cloth.

Soaking platinum in a mild solution of soap and warm water and gently scrubbing it with a soft-bristled brush is usually all that is required to maintain the metal's luster.

To clean your platinum jewelry, use a solution of warm water and detergent-free soap and wash gold gently as you would your own skin. When storing your platinum pieces place them separately in soft cloth bags or jewelry boxes to protect them.

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